Geno's Steaks
by Susan McMenamin
Title
Geno's Steaks
Artist
Susan McMenamin
Medium
Photograph
Description
Geno's Steaks is a Philadelphia, Pennsylvania restaurant specializing in cheesesteaks, founded in 1966 by Joey Vento. Geno's is located in South Philadelphia at the intersection of 9th Street and Passyunk Avenue, directly across the street from rival Pat's King of Steaks, which claims to have invented the steak sandwich in 1933. The cheesesteak has since become a signature dish for the city of Philadelphia. After Joey Vento's death in 2011, restaurant ownership was passed to his son Geno Vento. According to Vento, the name Geno's was chosen because Joe's Steak Place was already in business. He improvised the name from a broken door on which someone had painted GINO and modified the spelling to prevent confusion with a regional fast food chain called Gino's. Vento later named his own son Geno, and the latter now works in the family business. Geno's was awarded Best of Philly for Best Takeout by Philadelphia Magazine in 2000.On August 23, 2011, 71-year-old owner and founder Joey Vento died of a heart attack.
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September 7th, 2014
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