Schlitz Brewing Company 7
by Susan McMenamin
Title
Schlitz Brewing Company 7
Artist
Susan McMenamin
Medium
Photograph
Description
Schlitz Brewing Company 7 - The steeple of the Schlitz Brewing Company Building. Milwaukee Wisconsin. Schlitz dates back to 1849, when German immigrant, August Krug, began brewing beer in his Milwaukee restaurant�s basement. In 1850 twenty-year-old Joseph Schlitz immigrates to Milwaukee from Germany and is hired by Krug to handle his restaurant and brewery�s bookkeeping. After Krug passed away, Joseph Schlitz took over the brewery, renaming it the Joseph Schlitz Brewing Company. In the wake of the Great Chicago Fire in 1871, Schlitz sent hundreds of barrels of beer to the City. Its support led the brand to become historically known as �The Beer that Made Milwaukee Famous.� Schlitz introduced the Industry�s first 16 oz. flat-top beer can, and the 24 oz. �Tall Boy� can. In 1982 The Schlitz Brewing Company was acquired by Stroh�s. In 1999 the Pabst Brewing Company acquired the Schlitz brand.
Uploaded
September 30th, 2015
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